Partnering with a digital marketing agency can be a game-changer for your business, but it’s essential to choose the right one. Asking the right questions upfront will help you find an agency that aligns with your goals, budget, and values. This guide provides ten crucial questions to ask before signing on the dotted line.

Questions About the Agency’s Experience and Expertise

  1. Can you show me examples of your past work and case studies?

    • Review their portfolio to see if their style aligns with your brand and if they have experience in your industry.
    • Ask for case studies that demonstrate their ability to achieve results similar to your goals.
  2. What specific services do you offer?

    • Clarify which digital marketing services they specialize in (SEO, PPC, social media, etc.).
    • Determine if they offer comprehensive solutions or focus on specific areas.
    • Ensure their services align with your business needs and priorities.
  3. How do you measure success and track ROI?

    • Understand how they define and measure success for their clients.
    • Ask for specific examples of how they’ve helped businesses achieve their goals.
    • Ensure they have robust tracking and reporting mechanisms to monitor progress.

Questions About Their Approach and Processes

  1. Can you walk me through your typical onboarding process?

    • This will give you a sense of their communication style and how they approach new client relationships.
    • Find out how long it typically takes to see results from their campaigns.
    • Ask about the frequency and type of reports you can expect.
  2. How will you communicate with me throughout the project?

    • Clarify who your main point of contact will be and how often you’ll receive updates.
    • Discuss their preferred communication channels (email, phone, video calls).
    • Ensure they’re responsive and transparent.
  3. How do you stay up-to-date with the latest digital marketing trends?

    • Digital marketing is constantly evolving. Make sure the agency invests in ongoing education and training for their team.
    • Ask about their experience with emerging technologies and strategies.

Questions About Budget and Transparency

  1. What is your pricing structure?

    • Be upfront about your budget and expectations.
    • Ask for a detailed breakdown of their fees and any additional costs.
    • Inquire about their payment terms and cancellation policies.
  2. Can you provide references from past or current clients?

    • Speaking with other businesses who have worked with the agency can offer valuable insights into their performance and work ethic.
    • Ask about both their successes and challenges to get a balanced perspective.

Questions Tailored to Your Business Needs

  1. Do you have experience working with businesses like mine?

    • Look for agencies that have a track record in your industry or niche.
    • Ask how they would tailor their approach to your specific business needs.
  2. Why should I choose your agency over others?

    • Give them a chance to pitch their unique value proposition.
    • Assess their confidence, passion, and knowledge of your industry.
    • Consider their answers in conjunction with your gut feeling and overall impression.


Choosing the right digital marketing agency is a critical decision for your business. By asking these key questions, you can gather the information you need to make an informed choice and find a partner who will help you achieve your online goals.

Need help finding the right fit for your digital marketing needs in Baltimore? Contact Raven SEO for a free consultation!