ChowPow – an innovative dog food seasoning that provides a boost of nutrition.
ChowPow believes every dog deserves to live life to the fullest. Their premium dog food enhancer nourishes your pup from the inside out, promoting health, vitality, and that joyful spark all dogs embody.
1
The Challenge:
- Limited online visibility in a competitive market
- Stagnant website traffic from organic search
- Underutilized social media presence
- Inefficient paid advertising campaigns
2
Raven SEO's Solution:
- Comprehensive SEO Audit: In-depth analysis of ChowPow's website, keyword targeting, and backlink profile to identify improvement areas.
- Keyword Strategy: Researched high-intent keywords for the dog food enhancer industry and similar searches. Integrated these seamlessly into website content and metadata.
- Technical SEO Optimization: Fixed website errors, improved loading speed, and ensured mobile responsiveness for better search engine rankings.
- Content Creation: Developed informative blog posts and shareable videos addressing user pain points and showcasing ChowPow's unique value.
- Social Media Strategy: Optimized profiles for local searches, and leveraged targeted social ads to expand reach.
- Paid Advertising (PPC): Redesigned campaigns with refined targeting and compelling ad copy to improve click-through rates.
3
The Results
- 700% Increase in Organic Social Traffic: Significant improvement in rankings for target keywords, driving more qualified visitors to ChowPow's website.
- 185% Improved Conversion Rate: Optimized landing pages and streamlined purchase process resulted in more app downloads and meal orders.
- Positive ROI on Paid Ads: Revamped PPC campaigns delivered a lower cost-per-acquisition and higher return on investment.
