Google has once again rolled out an update to its algorithms, and this time it’s taking aim at spam. The June 2024 Spam Update was announced on June 20th and is expected to take about a week to fully roll out globally. This update might not be as massive as the March 2024 Core Update, but it’s still important to understand what it means for your website and SEO efforts. Read the official status update provided by Google for documentation.

What is the June 2024 Spam Update Targeting?

Google remains tight-lipped about the specifics of this update, as is typical with spam-focused updates. However, they have confirmed that it’s not targeting link spam or the algorithmic component of the site reputation abuse update.

Based on past spam updates and Google’s general guidelines, we can infer that this update likely targets:

  • Low-quality content: Thin content, doorway pages, scraped content, and other content that provides little to no value to users.
  • Keyword stuffing: Overuse of keywords in a way that’s unnatural and manipulative.
  • Cloaking: Showing different content to search engines than to users.
  • Hidden text and links: Trying to manipulate rankings by hiding text or links on a page.
  • Other spammy tactics: This could include anything from buying links to participating in link schemes.

These factors are already commonly known, but the age of AI-generated content makes quality content more valuable and shady tactics even worse.

How Will the June 2024 Spam Update Impact Websites?

Websites that engage in practices violating Google’s spam policies are likely to see a decline in their search rankings. This could mean less visibility and a decrease in organic traffic. On the other hand, websites that adhere to best practices and focus on quality content may see a boost in their rankings as they face less competition from spammy websites.

What Should You Do?

  1. Review Your Website: Take a close look at your website’s content and ensure it meets Google’s quality standards. Avoid any spammy tactics and focus on creating high-quality, informative content that genuinely benefits your users.

  2. Check Your Backlinks: If you’ve been engaging in any questionable link building practices, now is the time to clean up your backlink profile. Disavow any low-quality or spammy links to avoid potential penalties.

  3. Monitor Your Rankings: Keep a close eye on your website’s search rankings over the next week. If you notice any sudden fluctuations, it could be a sign that your site has been impacted by the update.

  4. Stay Informed: Google regularly updates its algorithms. Make sure you’re staying up-to-date with the latest news and SEO best practices to ensure your website stays in good standing.

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    What Does This Mean for Your SEO Strategy?

    • Prioritize Quality: Focus on creating high-quality content that provides value to your audience.
    • Build Backlinks Naturally: Earn links from reputable websites through valuable content and outreach.
    • Technical SEO: Ensure your website is technically sound, with fast loading times and mobile responsiveness.
    • User Experience: Prioritize a positive user experience, as it’s a key factor in Google’s algorithms.
    • Stay Informed: Keep up with the latest SEO trends and Google updates to adapt your strategy accordingly.

    Need Help Navigating Google’s Updates?

    Raven SEO is here to help! We offer comprehensive SEO services in Baltimore that can help you navigate Google’s algorithm updates and ensure your website stays ahead of the curve. Contact us today for a free consultation!

    Important Note: It’s important to remember that Google’s algorithm updates are complex, and the impact of the June 2024 Spam Update will vary for different websites. By focusing on quality and adhering to best practices, you can minimize the risk of any negative impact and set your website up for long-term success.