Google has announced that websites created through Google Business Profiles will be turned off in March 2024. If you currently rely on this free website service, it’s crucial to take action now to ensure your online presence isn’t disrupted. In this blog post, we’ll explain what’s happening, the timeline you need to be aware of, and your best options for a new website solution.

Important Note: You can find the official details of this announcement directly on Google’s support site: https://support.google.com/business/answer/14368911.

What are Google Business Profile Websites?

Google Business Profiles (formerly Google My Business) offer a range of tools for businesses to manage their online information across Google Search and Maps. One feature has been a simple, single-page website builder. These websites were automatically populated with information from your Google Business Profile.

Why Is Google Making This Change?

Google’s focus is shifting to enhancing the core Google Business Profile experience. By eliminating the website builder, they can streamline updates and features directly tied to your profile, which is crucial for local SEO.

Timeline & What Happens to Your Existing Google Business Profile Website

  • March 2024: Websites created through Google Business Profile will be deactivated.
  • Until June 10, 2024: Visitors to your old website address will be automatically redirected to your Google Business Profile.
  • After June 10, 2024: Visitors trying to access your old website will see a “Page Not Found” error.

Transitioning to a New Website: Key Steps

  1. Choose a Website Platform: With many website builders available, here are some popular options to consider:

    • WordPress: Highly flexible, huge community support, great for complex sites.
    • Shopify: Perfect for e-commerce stores, easy to set up and manage.
    • Squarespace: Known for beautiful templates and user-friendly interface.
    • Wix: Drag-and-drop builder, good for a quick, simple website.

  2. Secure Web Hosting: Your website’s files need to live on a web host’s servers. Reputable options include:

    • SiteGround: Reliable hosting, good customer support.
    • Bluehost: Popular, beginner-friendly option.
    • WP Engine: Specifically for WordPress sites, offers speed and security.

  3. Update Your DNS: Your domain name (e.g., www.yourbusiness.com) needs to be pointed to your new web host’s servers. Your hosting provider will guide you through this.

Don’t Panic, This is an Opportunity!

While this change might feel sudden, think of it as a chance to upgrade your online presence. A new website gives you more control over:

  • Branding: Customize the look and feel to truly reflect your business.
  • Features: Add functionality like blogs, contact forms, online booking, etc.
  • Growth: A well-designed website can attract more leads and sales.

Raven SEO Is Here to Help

Navigating website platforms and web hosting can be overwhelming, especially if you’re facing a deadline. Raven SEO offers web design and migration services to help you make a smooth transition. Contact us for a free consultation to discuss your website needs.

Call to Action

Don’t wait until the last minute! Let’s get started creating a new website that positions your business for success. Contact Raven SEO today.