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Return on Marketing Investment
November
30
2025
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Measuring Return on Marketing Investment: A Practical Guide

Measuring return on marketing investment (ROMI) is a surprisingly simple calculation on the surface: subtract your marketing costs from the revenue generated by marketing, then divide that by your total marketing costs. But that simple formula holds the key to transforming your marketing efforts from a line item on the expense sheet into a predictable, […]
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Cross Channel Marketing Attribution
November
25
2025
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A Guide to Cross Channel Marketing Attribution

Cross-channel marketing attribution is the process of figuring out which marketing touchpoints get credit when a customer makes a purchase. It’s an educational approach to understanding how your social media ads, blog posts, email newsletters, and search campaigns work together to drive sales, rather than giving all the credit to the final click. Why Is […]
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