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Alright, folks, let’s talk about your Google Business Profile (GBP, formerly known as Google My Business). It’s like having a free billboard on Google, shouting out, “Hey, Baltimore, check out this awesome business!” And who wouldn’t want that kind of exposure? Why Your Google Business Profile is a Big Deal Having a souped-up GBP is […]

Search Engine Optimization (SEO) can feel like a whole different language at times. But don’t worry, you don’t need to be a digital marketing expert to understand the basics. In this post, we’ll break down the essential SEO terms that every website owner should know, helping you make sense of what it takes to get […]

Summer travel season is around the corner, and Google is introducing a suite of new features designed to make planning, exploration, and on-the-ground navigation more intuitive and personalized. These changes have significant implications for local businesses and the world of local SEO. Let’s delve into what’s new and how you can prepare to thrive. AI-Powered […]

Updated: October, 2025 Google Analytics 4 (GA4) marks a significant shift in how we collect and analyze website and app data. Unlike its predecessor (Universal Analytics), GA4 adopts a flexible event-based model, offering greater flexibility and a more future-proofed approach that supports cross-platform tracking (web and app). If you recently upgraded to GA4 or are […]